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<!--Generated by Squarespace Site Server v5.9.2 (http://www.squarespace.com/) on Fri, 12 Mar 2010 16:45:15 GMT--><rss xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:dc="http://purl.org/dc/elements/1.1/" version="2.0"><channel><title>Valpak News</title><link>http://www.valpakaustintexas.com/valpak-news/</link><description>News about Austin's biggest &amp; best direct mail company, Valpak of Austin.</description><lastBuildDate>Mon, 04 May 2009 20:30:13 +0000</lastBuildDate><copyright>Valpak Direct Marketing Systems, Inc.</copyright><language>en-US</language><generator>Squarespace Site Server v5.9.2 (http://www.squarespace.com/)</generator><item><title>Say "I Do" to Growing Your Business with Valpak</title><dc:creator>David Flash, Valpak of Austin</dc:creator><pubDate>Mon, 04 May 2009 20:26:02 +0000</pubDate><link>http://www.valpakaustintexas.com/valpak-news/2009/5/4/say-i-do-to-growing-your-business-with-valpak.html</link><guid isPermaLink="false">140266:1271959:3890088</guid><description><![CDATA[<p><img src="file:///Users/David/Desktop/WeGoBridal_header.jpg" alt="" /><span class="full-image-block ssNonEditable"><span><img style="width: 522px;" src="http://www.valpakaustintexas.com/storage/WeGoBridal_header.jpg?__SQUARESPACE_CACHEVERSION=1241468961971" alt="" /></span></span>Vow to place your offer in The Blue Envelope&reg; this summer, when Valpak and WE tv encourage consumers to look for the great savings inside.</p>
<p>Valpak will be featured daily during WE tv&rsquo;s new bridal programming, as well as on <a class="offsite-link-inline" href="http://www.WEtv.com" target="_blank">WEtv.com</a>. And Valpak envelopes will contain an official entry form to enter an exciting sweepstakes &ndash; increasing open rates and engagement.</p>
<p>Reach an upscale, female audience actively looking for savings in economic downturn and gain valuable exposure for your business.</p>]]></description><wfw:commentRss>http://www.valpakaustintexas.com/valpak-news/rss-comments-entry-3890088.xml</wfw:commentRss></item><item><title>Get on the A-List with Valpak of Austin &amp; The Insider</title><dc:creator>David Flash, Valpak of Austin</dc:creator><pubDate>Mon, 20 Apr 2009 18:45:16 +0000</pubDate><link>http://www.valpakaustintexas.com/valpak-news/2009/4/20/get-on-the-a-list-with-valpak-of-austin-the-insider.html</link><guid isPermaLink="false">140266:1271959:3722701</guid><description><![CDATA[<p><span class="full-image-float-right ssNonEditable"><span><img src="http://www.valpakaustintexas.com/storage/theInsiderLogo2.jpg?__SQUARESPACE_CACHEVERSION=1240253337040" alt="" /></span></span>Your offers will receive added attention this month, when Valpak partners with The Insider, the industry leader in entertainment news. Excite an upscale consumer audience with a strong offer and take advantage of the exposure Valpak receives throughout the promotion period.</p>
<p><strong>We put your business in the spotlight</strong></p>
<p>&bull; Valpak will be featured on-air during The Insider programming, which includes in-show mentions and other lucrative television time.</p>
<p>&bull; Valpak envelopes will promote an exciting sweepstakes and contain an official entry form for consumers to enter for a chance to win, motivating consumers to open The Blue Envelope&reg; and see your offer. In addition, Valpak and the promotion will be featured on The Insider.com.</p>
<p>&bull; Valpak.com will host the sweepstakes to engage and encourage online consumers to participate in the sweepstakes.</p>
<p><strong>Our audience is waiting for your offer</strong></p>
<p>Valpak households look forward to the money-saving offers and exciting promotional sweepstakes that The Blue Envelope delivers every month. When you advertise with Valpak, you can be sure your ad is reaching your precisely targeted consumer who is likely to respond.</p>
<p>The top 30 MM Valpak households are 46% more likely than the U.S. average to have viewed The Insider yesterday, proving the Valpak audience loves to get the inside scoop on entertainment*.</p>]]></description><wfw:commentRss>http://www.valpakaustintexas.com/valpak-news/rss-comments-entry-3722701.xml</wfw:commentRss></item><item><title>Valpak.com Goes Mobile</title><dc:creator>David Flash, Valpak of Austin</dc:creator><pubDate>Wed, 15 Apr 2009 18:03:52 +0000</pubDate><link>http://www.valpakaustintexas.com/valpak-news/2009/4/15/valpakcom-goes-mobile.html</link><guid isPermaLink="false">140266:1271959:3655877</guid><description><![CDATA[<p>If you don't regularly access the Internet from your mobile phone, you probably know plenty of people who do. With more SMART (web-enabled) phones in use across North America, this trend will continue to grow - which is great news for Valpak.com and its advertisers because we are seeing increased traffic to Valpak.com through mobile devices.</p>
<p>While consumers have always been able to access Valpak.com through their SMART phones, some recent enhancements to the mobile interface have made it even easier to use. Media sources have picked up on this great opportunity, resulting in some exciting news coverage promoting Valpak.com. This is great news for Valpak of Austin advertisers who will experience increased visibility for their business thanks to more awareness in the marketplace and additional ways to access their Valpak.com offers.</p>]]></description><wfw:commentRss>http://www.valpakaustintexas.com/valpak-news/rss-comments-entry-3655877.xml</wfw:commentRss></item><item><title>Valpak of Austin advertises the Blue Envelope's arrival on local network TV</title><dc:creator>David Flash, Valpak of Austin</dc:creator><pubDate>Fri, 20 Feb 2009 22:39:34 +0000</pubDate><link>http://www.valpakaustintexas.com/valpak-news/2009/2/20/valpak-of-austin-advertises-the-blue-envelopes-arrival-on-lo.html</link><guid isPermaLink="false">140266:1271959:3064649</guid><description><![CDATA[<p>In order to deliver even more exposure for advertisers in the blue envelope, Valpak of Austin is running a local TV schedule.<br /><br />The TV commercials, which encourage consumers to be on the lookout for the blue envelope in their mailbox, have been running on local network affiliates KEYE, KTBC and KVUE.<br /><br /> To reach the Valpak target audience of women, age 25-54, the spots have been scheduled during the following programs:</p>
<ul>
<li>CSI Miami</li>
<li>David Letterman</li>
<li>Ellen</li>
<li>Family Guy</li>
<li>Fox 7 News</li>
<li>Good Morning America</li>
<li>Inside Edition</li>
<li>KEYE News</li>
<li>KVUE Daybreak</li>
<li>KVUE News</li>
<li>Oprah Winfrey</li>
<li>TMZ</li>
<li>Young and the Restless</li>
<li>and More!</li>
</ul>
<p><span style="font-size: x-small;"> </span></p>]]></description><wfw:commentRss>http://www.valpakaustintexas.com/valpak-news/rss-comments-entry-3064649.xml</wfw:commentRss></item><item><title>Valpak Teams Up with Food Network for National Promotion</title><dc:creator>David Flash, Valpak of Austin</dc:creator><pubDate>Wed, 11 Feb 2009 06:19:01 +0000</pubDate><link>http://www.valpakaustintexas.com/valpak-news/2009/2/11/valpak-teams-up-with-food-network-for-national-promotion.html</link><guid isPermaLink="false">140266:1271959:3007621</guid><description><![CDATA[<p><span class="full-image-block ssNonEditable"><span><img style="width: 522px;" src="http://www.valpakaustintexas.com/storage/FoodNetwork_header.gif?__SQUARESPACE_CACHEVERSION=1241468981550" alt="" /></span></span></p>
<p>It&rsquo;s a recipe for success when Valpak teams up with the Food Network for the <em>Diners, Drive-Ins and Dives</em> Sweepstakes. You&rsquo;ll have both the Valpak audience and Food Network viewers vying for your attention when you place your offer in the famous Blue Envelope.</p>
<p><strong>Exposure Matters &ndash; and you&rsquo;ll get lots of it from this exciting promotion for this enormously popular show.</strong></p>
<ul>
<li>The <em>Diners, Drive-ins and Dives</em> Sweepstakes on the cover of the Blue Envelope will catch the attention of the upscale Valpak <br /> audience &ndash; and we&rsquo;ll include an official entry form so our <br /> responsive consumers will be extra motivated to open the envelope. </li>
<li>Valpak and the sweepstakes will be featured on the Food Network during the promotion.</li>
<li>Valpak.com<span>&reg;</span> will host a promotional banner to engage consumers <br /> and encourage them to participate in the sweepstakes.</li>
</ul>
<p>Contact your Valpak of Austin rep today to get all the details!</p>]]></description><wfw:commentRss>http://www.valpakaustintexas.com/valpak-news/rss-comments-entry-3007621.xml</wfw:commentRss></item><item><title>Valpak partners with HGTV for Dream Home 2009 Promotion</title><dc:creator>David Flash, Valpak of Austin</dc:creator><pubDate>Mon, 02 Feb 2009 02:44:00 +0000</pubDate><link>http://www.valpakaustintexas.com/valpak-news/2009/2/2/valpak-partners-with-hgtv-for-dream-home-2009-promotion.html</link><guid isPermaLink="false">140266:1271959:3049355</guid><description><![CDATA[<p><span class="full-image-float-right ssNonEditable"><span><img src="http://www.valpakaustintexas.com/storage/vp-cycle-2-hgtv.jpg?__SQUARESPACE_CACHEVERSION=1234925722131" alt="" /></span></span>HGTV is promoting their wildly popular Dream Home Giveaway on the blue envelope. The Dream Home Giveaway is cable televisions largest promotion with massive consumer recognition and appeal.<br /><br />This year's home is located in the beautiful wine country of Sonoma Valley, California and one lucky viewer or Valpak consumer will walk away with a brand new home!<br /> <br />This partnership will promote the Valpak envelope to HGTV's affluent audience in the following exciting ways:</p>
<ul>
<li>Promotional spots encouraging viewers to look for the Valpak envelope will be airing throughout the promotion on HGTV. </li>
<li>Valpak and the promotion will be featured on HGTV.com. HGTV.com is the nation's leading online home and garden destination that attracts an average of 5.2 million unique visitors per month. </li>
<li>Valpak envelopes will promote the HGTV Dream Home Giveaway and contain an official entry form for consumers to enter for a chance to win.</li>
</ul>
<p>Your offer in The Blue Envelope is your invitation to the Valpak upscale audience &mdash; and you can expect to get powerful exposure from this wildly popular national promotion.</p>]]></description><wfw:commentRss>http://www.valpakaustintexas.com/valpak-news/rss-comments-entry-3049355.xml</wfw:commentRss></item><item><title>Valpak blue envelope featured on Martha Stewart show and blog</title><dc:creator>David Flash, Valpak of Austin</dc:creator><pubDate>Mon, 06 Oct 2008 11:44:27 +0000</pubDate><link>http://www.valpakaustintexas.com/valpak-news/2008/10/6/valpak-blue-envelope-featured-on-martha-stewart-show-and-blo.html</link><guid isPermaLink="false">140266:1271959:2392519</guid><description><![CDATA[<p><span class="thumbnail-image-float-left"><span><a href="javascript:showFullImage('/display/ShowImage?imageUrl=%2Fstorage%2Fmartha%20stweart%20valpak.jpg%3F__SQUARESPACE_CACHEVERSION%3D1223293845753',400,298);"><img  src="http://www.valpakaustintexas.com/storage/thumbnails/1271882-1989632-thumbnail.jpg?__SQUARESPACE_CACHEVERSION=1223293855247"></a></span></span><a class="offsite-link-inline" target="_blank" title="Visit MarthaStewart.com" href="http://www.marthastewart.com/">Martha Stewart</a> and <a href="http://www.valpakaustintexas.com">Valpak</a> have joined forces for the to promote the "Martha's Cooking School Sweepstakes."</p><p>Some of the great prizes are: a trip to New York City to see "<a class="offsite-link-inline" target="_blank" href="http://www.marthastewart.com/portal/site/mslo/menuitem.4af27a8e9e64e1611e3bf410b5900aa0/?vgnextoid=13d2dc5bfca40110VgnVCM1000003d370a0aRCRD&amp;vgnextchannel=13d2dc5bfca40110VgnVCM1000003d370a0aRCRD&amp;vgnextfmt=default&amp;rsc=leftnav&amp;lastnavigatedchannel=38f9cf380e1dd010VgnVCM1000005b09a00aRCRD">The Martha Stewart Show</a>" and attend the first day of our Cooking School series, a $250 gift card from Macy's, a complete collection of cookware and cooks' tools from the Martha Stewart Collection at Macy's and Martha's newest book, "Martha Stewart's Cooking School."</p><ul style="font-family: yui-tmp;">



</ul>
<p>In addition to promoting the entry form in the Valpak envelope on her show, she is promoting the sweepatakes and the blue envelope in her popular blog:</p><blockquote>Recently, on my TV show, I introduced the "Martha's Cooking School Sweepstakes," which you can enter at <a href="http://www.marthastewart.com/cookingschool" target="_blank">marthastewart.com/cookingschool.</a> Valpak is helping to spread the word about this sweepstakes by
mailing 43 million blue Valpak envelopes all across the country. Spin
the Wheel of Good Things! You can win instantly! Too bad they're not
allowing me to play –- I love a good sweepstakes!</blockquote><p>The sweepstakes promotion with Martha Stewart is a win for Valpak advertisers. Valpak households are 20% more likely to watch The Martha Stewart Show
than the average U.S. household according to Simmons Market Research.
That's why we know the Valpak audience will be watching Martha - making
our product relevant to our consumers.</p>]]></description><wfw:commentRss>http://www.valpakaustintexas.com/valpak-news/rss-comments-entry-2392519.xml</wfw:commentRss></item><item><title>Food Network debuts their newest show GRILL IT! with Bobby Flay on the envelope</title><dc:creator>David Flash, Valpak of Austin</dc:creator><pubDate>Wed, 25 Jun 2008 07:37:42 +0000</pubDate><link>http://www.valpakaustintexas.com/valpak-news/2008/6/25/food-network-debuts-their-newest-show-grill-it-with-bobby-fl.html</link><guid isPermaLink="false">140266:1271959:1944542</guid><description><![CDATA[<p>This summer, get your sales sizzling when The Blue Envelope features Food Network's hot new show Grill It! with Bobby Flay!</p>
<p>On-air announcements during Grill It! with Bobby Flay and other Food Network programming will stir consumers to open The Blue Envelope and see your offer. Others will be drawn by an exciting sweepstakes to win a trip to see Bobby Flay at the 2008 Food Network NYC Wine and Food Festival.<br /><br /> A recipe for success: Valpak consumers crave money-saving offers from local businesses like yours. And, it's a fact that dining and food-related categories are the most requested by the Valpak predominantly upscale, female audience. This summer, satisfy the demand and make business plentiful again with an offer in The Blue Envelope.<span style="font-family: Arial,Helvetica,sans-serif; font-size: x-small;"><span style="font-size: x-small;"><br /></span></span></p>]]></description><wfw:commentRss>http://www.valpakaustintexas.com/valpak-news/rss-comments-entry-1944542.xml</wfw:commentRss></item><item><title>Valpak Partners with HGTV's Design Star for National Promotion</title><category>Valpak National Promotions</category><dc:creator>David Flash, Valpak of Austin</dc:creator><pubDate>Fri, 06 Jun 2008 15:45:43 +0000</pubDate><link>http://www.valpakaustintexas.com/valpak-news/2008/6/6/valpak-partners-with-hgtvs-design-star-for-national-promotio.html</link><guid isPermaLink="false">140266:1271959:1891315</guid><description><![CDATA[<p> 	</p><p class="style1">Valpak is partnering with HGTV, the        number 1 cable network for home and garden, to promote the new season of        Design Star. By advertising in Valpak, your business can benefit by being        a part of this special promotion. Valpak        will receive national exposure through promotional spots airing daily on        HGTV.</p>       <p class="style1"><span class="full-image-float-none"><img alt="valpak-hgtv.jpg" src="http://www.valpakaustintexas.com/storage/valpak-hgtv.jpg" /></span> <br />Design Star and the HGTV network are highly        favored among upscale female consumers. Think of the added exposure you&rsquo;ll        receive when millions of HGTV viewers look to Valpak and Valpak.com for a        chance to win&nbsp; $5,000&nbsp; for a room makeover compliments of        HGTV.</p>       <p class="style1">Make sure        you are&nbsp;advertising        in&nbsp;The&nbsp;Blue Envelope and on        Valpak.com&reg; &ndash; and take advantage of        incredible exposure that Valpak always  delivers.</p>]]></description><wfw:commentRss>http://www.valpakaustintexas.com/valpak-news/rss-comments-entry-1891315.xml</wfw:commentRss></item><item><title>Twentieth Century Fox, IHOP Restaurants &amp; Valpak® Deliver Triple Treat to Consumers</title><dc:creator>David Flash, Valpak of Austin</dc:creator><pubDate>Fri, 22 Feb 2008 10:25:24 +0000</pubDate><link>http://www.valpakaustintexas.com/valpak-news/2008/2/22/twentieth-century-fox-ihop-restaurants-valpak-deliver-triple.html</link><guid isPermaLink="false">140266:1271959:1608760</guid><description><![CDATA[<p><span class="full-image-float-left"><img alt="hortonhearsawho.jpg" src="http://www.valpakaustintexas.com/storage/hortonhearsawho.jpg" /></span>To celebrate the release of Twentieth Century Fox&rsquo;s animated feature film event, &ldquo;Dr. Seuss&rsquo; Horton Hears a Who!&rdquo; Valpak and IHOP Restaurants have teamed up to deliver a delicious deal to consumers. </p><p>Starting this week, more than 43 million U.S. households will begin receiving Valpak envelopes promoting this highly anticipated movie from Fox and announcing this unique national promotion.</p><p>The familiar blue envelopes of savings will provide Valpak consumers with a variety of prizes, such as:<br /></p><ul><li>Sweepstakes Grand Prize: Consumers can register to win &ldquo;IHOP Family Dinner for a Year&rdquo; on Valpak.com.&nbsp; Two lucky winners will each receive 52 IHOP gift cards at $50 each (total value $2,600).</li><li>Instant Win: 1,000 consumers will receive a $25 &ldquo;IHOP Be My Guest&rdquo; gift certificate randomly inserted inside Valpak envelopes that can be redeemed at nearly 1,400 IHOP locations across the country. </li><li>Everyone Wins with Valpak: The blue envelope can be redeemed at participating local IHOP restaurants for a FREE Kids' Meal, or short stack of IHOP&rsquo;s famous buttermilk pancakes.</li></ul><p>A &ldquo;who&rsquo;s who&rdquo; of comedy, led by Jim Carrey, Steve Carell and Carol Burnett, bring to life &ldquo;Dr. Seuss&rsquo; Horton Hears a Who!&rdquo; opening in theaters everywhere March 14.&nbsp; This national promotion with Twentieth Century Fox, IHOP and Valpak is supported by a $3 million TV ad campaign, premiering across the country this week.</p><p>The Valpak envelope has become a popular vehicle for film studios to help drive ticket sales for new movies.&nbsp; This is the 7th time that Fox, creators of &ldquo;Ice Age,&rdquo; has partnered with Valpak to feature one of its theatrical releases in an on-envelope national promotion.</p>]]></description><wfw:commentRss>http://www.valpakaustintexas.com/valpak-news/rss-comments-entry-1608760.xml</wfw:commentRss></item></channel></rss>